India is one of the fastest growing alcohol based
beverages market in the world. Some of the reasons for this are raising middle
class income and influence from western culture. Indian whisky, which is
produced mainly from distilled molasses and contains only small amount of
traditional malt whisky, is often argued about not being whisky at all.
Nevertheless, India holds a considerable portion of world’s whiskey market in
terms of volume and is a force to reckon with