Campari Bitters is a contemporary, charismatic classic drink. The recipe came from Novara in 1860 and has remained unchanged since. The base for some of the most famous cocktails around the world, such as Negroni and Americano, this is an alcoholic spirit made from the infusion of bitter herbs, aromatic plants, fruit and water. With its vibrant red hue, intense aroma and inspiring flavour, Campari has always been a symbol of intrigue and pleasure, which unfurls itself into a captivating drinking experience. These values have made the Campari brand famous throughout the world as an icon of passionate Italian style and excellence.